The new look and feel from Western Star is all about ‘Serious Trucks’. Star’s latest video uses the new strap line on this video featuring the 4700 truck released last year. It can be found in the ‘Serious Video’ page on the Western Star website.
The video features computer generated images of the truck being put together piece by piece. Presumably, this is to demonstrate the custom building possibilities for truck buyers. Although there are many stock trucks coming down the production line in Portland, Oregon, it is possible to specify a high degree of custom equipment on a truck going down the line.