Understanding Australian Customers’ Desires

understanding Australian customers’ desires

With over 160 models across the model line-up, the Isuzu brand prides itself on understanding Australian customers’ desires, and in turn, responding by supplying products that are reliable, durable and efficient.

Confirming this intimate synergy between customer, dealer and OEM, Isuzu Trucks recently commissioned the largest ever Australian road transport survey – The Future of Trucking Report: The Road Ahead (FoT). 

Sampling feedback from over 1,000 Australian road transport fleets and operators, the findings revealed a myriad of business inputs facing transport businesses and their bearing on overall profitability. 

Staying on top of it all is a task that requires close attention, vigilance, the desire to continue learning – as well as a hunger to find new, better ways of doing things.

One of the key FoT findings showed that 64 per cent of Aussie fleets believe ‘lifetime,’ or total cost of ownership (TCO) costs are more important to consider than upfront purchase costs. 

Tradepack

Following in the legacy of the first Tradepack model released back in 2003, Isuzu’s popular Tradepack range is all about efficiency, adaptability and productivity.

With the flexibility of either short or medium wheelbase options, the Tradepack range has been created to meet the diverse requirements of modern Australian trades – from landscaping and concreting, through to carpentry, plumbing and everything in between. 

Short wheelbase (SWB) models include a pre-bodied 3.45-metre-long heavy-duty aluminium tray, yet still maintains a turning circle tighter than many of the best-selling utilities currently on the market. SWB Tradepack models can also be parked in the local hardware carpark or a standard residential parking space or driveway.

There’s a choice of either the 4,500 kg GVM rating for car licence operation, or a 5,500 kg GVM rating for increased payload. All Isuzu Tradepack models are equipped with the renowned 5.2 Litre Isuzu 4HK1-TCN engine producing 114 kW @ 2,600 rpm and 419 Nm @ 1,600 – 2,600 rpm, sharply executing an efficient combination of power, capacity and practicality.

understanding Australian customers’ desires

Traypack

This jack of all trades typifies the adaptability of Isuzu’s enduring RTW range. 

From transporting kegs of beer around town, to carting specialised de-icing equipment up in the alpine country, Isuzu’s Traypack range is as versatile as it is capable. 

The Traypack has long been known as a one-stop-shop for trades, with the same tight turning circle and nimble handling as a utility, but a greater payload, truck-tough dependability and Isuzu’s renowned reliability.

A flexible short wheelbase model bookends the range, with a 3.1metre-long heavy-duty aluminium tray, or a medium wheelbase with a generous 4.5 metre-long tray. All are backed up by a GVM of 4,500 kg – meaning the Traypack has impressive payload and all the pulling power an ambitious tradie could need.

Servicepack 

A real win for tradespeople, councils and service techs in the market for a work or field service vehicle, Isuzu’s Servicepack range is the perfect fit-for-purpose solution. 

Again, options are aplenty, with Servicepack variants beginning with the narrow cab 4,500 kg GVM NLR 45-150 4×2, and rounding-out with the highly capable NPS 75-155 AMT 4×4. 

Drivers can be confident their vehicle has the capability of carrying their load legally, and in turn, the vehicle is designed to have the handling and control to match.

Equipped with the expected safety items including, driver and passenger SRS seat belt  pretensioner load limiting seatbelts on driver and passenger seats, Anti-Lock Braking System (ABS), Anti-Skid Regulator (ASR) and an ECE-R29 cab strength compliance plus Isuzu Stability Control System (IESC) on select models.

The strength of the pre-bodied Servicepack range lies in its flexible storage capabilities and central locking system, which have all been developed for customer convenience, security and maximum productivity output. All supported by a national bumper to bumper warranty.

Vanpack

The introduction of the Vanpack in 2017 is a classic example of market demand dictating and directing locally developed last mile delivery solutions.

Isuzu’s Ready-to-Work NNR 45-150 AMT Vanpack is the outcome, with a GVM of 4,500 kg and an Isuzu’s acclaimed 4JJ1-TCS engine coupled with an ISUZU TC-AMT to maximise efficiency. 

The Vanpack boasts an Australian designed and assembled 18.5 cubic metre van body, featuring four tethering points per side, double rear barn doors, rear grab handles and non-slip rear steps. 

Intersecting priorities

As the above suggests, when it comes to application specificity, the weight of evidence in support of an Isuzu RTW product is immense. 

From last mile delivery tasks, through to trade, service and multi-tasking applications, the breadth of choice, configuration and application specific nature of the RTW range cannot be challenged.

As operators and fleets begin to shape a more complete picture of their total cost of ownership equation, smarter purchasing and allocation decisions become inevitable.

It’s Isuzu mission then to deliver an optimum total cost of ownership balance through proven products that adds genuine business efficiencies. This both from a productivity point of view and in terms of ongoing service and aftersales support.

Finally, all of this must be delivered, whilst adding value to the operator’s business and ensuring that the right tool is specified for the job.

understanding Australian customers’ desires

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