Chain of Responsibility (CoR) is driven into transport operators to the point where becomes white noise. But do we really understand how the discovery of on-road risk can be detrimental to a business and individuals if nothing is done. The overall aspect of CoR changes which came into effect in 2018 were to align with normal Workplace Health and Safety Legislation.
By drawing attention to the fact that pressure to work outside of safe and acceptable parameters was not lawful and in so doing this would expose that party or parties to a variety of penalties, both financial and criminal including jail time. This focus was to target the responsibilities and consequences up to and including owners and senior management, not just frontline drivers.
Within the transport sector there are varied technologies, procedures, and practices to address CoR. Each have their merits but most fall way short of what one would consider a safety solution.
Driver trainers are unfortunately hit and miss, from an ongoing compliance perspective, due to the limitations of time spent with a driver. Driver Trainers are usually reactive in that they are initiated after an incident which is really too late.
Electronic Work Diary’s (EWD’s) are very prescriptive with the jury out on their effectiveness as a safety solution.
Telematics as a tool for location and operational performance is a no brainer but are not a safety system as they have no capability from a behavioural science perspective.
Then you have the dashcam video with limited capability, again no safety process. They simply show incident video footage involving your vehicle.
You will read that certain point solutions and/or applications promoted are generally as a result of payment of significant sums for “sponsorship” via associations or direct focus of large advertising and marketing budgets on only a small or singular aspect of the overall driver’s risk profile. These are generally very reactive and simply put do not take into account a comprehensive insight into overall habits and behaviours. We’ve yet to see the policy or procedure that extend beyond the depot gates!
Question – have any of these solutions been reflected in any real risk decrease on Australia roads this year?
Looking at the latest road fatality statistics one could argue no, as the rates of accident, injury and fatality have by and large either stayed the same or increased depending on the subcategory of road going fleet. Whilst each may have a part to play, there needs to be a more effective and holistic approach for businesses to start their safety journey. HV Stats
How MV+AI can change the game – It is all about discovery.
A discovery mechanism requires a holistic approach that captures all behaviours and all risks not just one or two. Drivers are first and foremost people, their tasks and role can make them isolated. This exposes them to a need to be stimulated and connected (we call it Driver Engagement) but this can be difficult when performing some of the high-risk activities involved in some of the driving tasks.
MV+AI is not based simply on one area such as eye closure, it is based on actual behaviour that aligns with learned triggers. It is accurate once you have provided sufficient data to in essence teach the algorithm to accurately detect risk. Lytx DriveCam has the largest driver tagged behaviour data base meaning we have a high level of accuracy providing companies with real data. The DriveCam System has been based on over 200 Billion+ Kilometres of events that have been curated and defined by teams of trained and accredited Risk Analysts.
That allows us to have a confidence level in the very high 90 percent’s for key MV+AI categories:
Inattentive, Handheld device, Driving without a seat belt, Smoking, Food and drink, Following too close.
What ACTION to take
You now need to action this! The old saying “ignorance is bliss” will see you in one of the previously mentioned consequential outcomes, be that one of financial pain, or the potential for loss of assets and in the worst-case scenario the loss of life and jail time. Doing nothing doesn’t cut it. Being proactive and actively working to change risky behaviour will change your business culture and will make your business financially better off.
The key element in addressing your CoR responsibility is having a functional process and practical procedures – a safety framework or SMS (Safety Management System). DriveRisk’s product suite, capability and service offering will do exactly that. We help you to discover the risks, then prioritise the risk and provide hands on expertise to assist you to effect meaningful change in behaviours. This helps to manage and mitigate those risks. We refer to it as a ‘Closed Loop’ driver engagement and management system.
CoR is there for a reason but is only there to guide you to take action. Using an intelligent system that cuts out the noise and provides measurable results means you will exceed most of the SMS parameters surrounding on-road risk. DriveRisk provides the only solution that is holistic and encompasses all parties involved, The Driver, The Business and your Chain of Responsibility obligations.
Where to from here
Since releasing our class leading MV+AI enabled devices, a true, intelligent, direct risk detection system to the Australian market the increase in the volume and type risk detection has been astounding and somewhat disappointing. To put this into perspective – on average we are seeing 210 risky behaviours being captured per minute across a variety of fleets from the 165,000 vehicles fitted with MV+AI enabled devices!
By engaging the leading edge of Technology with 200+ Billion Kilometres of data and 20 years of experience, trusted and proven process and People who understand Fleet risk, you can drive your safety outcomes and add value to the road going driving community in a sustainable, safe and profitable program to address CoR.