After a few weeks vacation, it’s welcome back to the Twitterverse! More picks from the trucking world on Twitter.
We have the nominations for Australia’s truck maintenance award, the
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Where to Now for International?
With the reintroduction of the International brand, it probably time to ask the question, where to now for International? The first models unveiled this year are variations on the ProStar models.
Let’s assume the ProStar hits the spot for International, the brand is welcomed back into the open arms of Australian truck buyers and proves to be an effective addition to the offering for the Iveco brands and its dealers. Of course, this is by no means a foregone conclusion, but it is also feasible. International does still have a loyal fan base among the trucking community, the brand remains strong.
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An International Comeback
It is fair to say International has had a chequered history in Australia for the past thirty years or so. However, this year it is all back on track with the launch of the new Prostar trucks. Back in the nineties, two brands dominated the truck market at the heavier end – Ford and International. However stability was lost back then, when the International Harvester company went into administration and then managed to trade its way out of the situation.
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