The ‘Shine a Light on Road Safety’ campaign is being launched during the second week in May by Road Trauma Support Services Victoria.
Now in its fourth year the ‘Shine a Light on Road Safety’ campaign’s objective is to raise the awareness of motorists to road safety in the lead up to Friday 12 May, when motorists will be asked to ‘Turn on Your Headlights” to Shine a Light on Road Safety.
The campaign coincides with the fourth United Nations Global Road Safety Week with the theme ‘Save Lives: #Slow Down’
Road Trauma Support Services Victoria (RTSSV) has the support of the Victorian Government and leading road safety agencies. Government buildings will be lit up over the period of the campaign and VicRoads will launch digital visual messaging in the second week in May to encourage motorists to turn on their headlights. Messaging on gantries and billboards will be in place along highways to the South Australian and New South Wales borders.
Victorian Police Assistant Commissioner of Road Policing, Doug Fryer, has once again been announced as Campaign Ambassador.
Supporting the campaign is automotive lighting company Narva, together with Transurban with the illumination of the Bolte Bridge, East Link-signage, Maurice Blackburn Lawyers, Shine Lawyers, Slater & Gordon, Grainger Legal, Stillwell Motor Group with the campaign supported by Victoria Police, TAC and Vic Roads.
A number of landmark city buildings will be illuminated during the campaign include the Melbourne Arts Centre Spire, Victorian State Library, Melbourne Town Hall, The Exhibition Building, Melbourne Star and Ballarat Town Hall whilst major buildings in other state capitals will also be illuminated.
Starting the week of activity off in Melbourne on Sunday 7 May will be a community walk which will be held this year at Albert Park Lake.
As the campaign goes national, Friday 12 May will see road trauma teams in Queensland, South Australia, Tasmania, NSW and the Northern Territory Department of Road Transport participating in lighting up buildings and requesting motorists to turn on their headlamps for road safety.