REDARC’s New Sales Manager OEM

REDARC’s new Sales Manager OEM

Responsible for further developing very strong relationships with vehicle manufacturers, REDARC’s new Sales Manager OEM, is Sascha Heib.

REDARC says it welcomes Sascha Heib to the role of Sales Manager OEM, Light and Heavy Vehicle. Sascha joins REDARC’s new Commercial Division, reporting to newly appointed General Manager Commercial Sales, Guy Nicholls, and will be responsible for further developing very strong relationships with vehicle manufacturers.

His recent experience comes from SMR Automotive Global, where he was a Business Development Manager. Beginning his career working as a tool maker by trade, Sascha studied a Degree in Technical Management. He then obtained a Degree in International Management – Sales and Marketing and worked at Hella HQ in Germany as a Global Account Manager for six years before moving to Australia and commencing with SMR in 2017. 

“I am looking forward to focussing on opportunities to incorporate REDARC products with new and emerging technologies, including the next technological wave in the automotive sector – Electric Vehicles (EV),” said Sascha. “It’s a fantastic time to be able to join REDARC as a local, Australian company with a reputation for high quality products. I am excited to get to work and contribute to its growth on a domestic and international scale, and to showcase REDARC as a leading innovator and manufacturer.”

Speaking on EV technology, Sascha said, “Collaboration is the key. Our core capabilities in power management, conversion and OE supply, positions REDARC to offer market leading electric vehicle solutions designed to suit Australian requirements through our in-house capability and strategic partnerships.”

Sascha’s appointment supports a period of rapid growth. With over 250 employees, REDARC has onboarded approximately 80 new employees nationally and internationally in the last 12 months. 

REDARC were strategically prepared for a rise in demand, having completed a $22m expansion of their state-of-the-art advanced manufacturing facility in South Australia just over 2 years ago. This included the capability to scale up production by 250 per cent and today the production floor is running almost 24 hours a day. 

Now REDARC is entering a new era of national expansion. In February 2021, they opened a new office at the Auto Innovation Centre in Melbourne (AIC), Victoria. The AIC is a state-of-the-art facility assisting Australian manufacturers in continuing to develop their world-class products. 

“Sascha will provide our customers with excellent advice and guidance as he leans on a decade of engineering and business development experience, including automotive B2B services, and we are delighted to have him onboard,” said Guy Nicholls.

REDARC’s new Sales Manager OEM