Components, Consumables, Filters, Lubricants

New Look for Truckline

new look for Truckline

A refresh for a chain of stores supporting the trucking industry with quality parts, sees a new look for Truckline.

Truckline is rolling out new locations and new look stores, at the same time as introducing new featured product to help truck workshops get the right right part at the right time. Truckline says it has commenced a journey of developing a new generation of stores to enable the ultimate customer experience. Along with bigger sites to hold greater number of parts, the new format looks at incorporating the online and digital capabilities into the retail experience.

PowerTorque visited the relocated and revamped Ipswich, Queensland, store to take a look at the new layout and new products. The store offers more than just parts too. Incorporating the online and digital capabilities into the retail experience. 

A new Smart Parts Hub allows customers to search an even broader range of 65,000 available parts via the Online Catalogue, and view demonstrations and products digitally. 

new look for Truckline

There is also a large screen demonstration to enable customers to trial the latest Jaltest diagnostic tool. Jaltest is an industry-leading multi-brand and multi-system diagnostic tool. It is specially developed to meet all the workshop needs in trucks, buses, trailers, light commercial vehicles, agricultural vehicles, off-highway vehicles and/or vessels.

“At Truckline we continue our commitment to support the road industry by providing access to the largest range of quality parts for the entire commercial truck parc,” said an announcement from Truckline.

“To show our commitment to the industry, we are growing our branch network to over 50 stores in the next 3 years and recruiting over 120 people. We understand that customers are not always located around big cities and therefore, being able to offer an outstanding service even in regional areas, is a key priority.”

new look for Truckline

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