• About
  • Advertise
  • Subscribe
  • Contact
  • List Stock
Friday, July 18, 2025
Newsletter
SUBSCRIBE
MARKETPLACE
  • News
  • Opinion
  • Showcase
  • Video
  • Operators
  • Trucks
    • DAF
    • Fuso
    • Freightliner
    • Hino
    • International
    • Isuzu
    • Iveco
    • Kenworth
    • MAN
    • Mack
    • Mercedes Benz
    • Scania
    • TIC
    • UD Trucks
    • Volvo
    • Western Star
No Results
View All Results
  • News
  • Opinion
  • Showcase
  • Video
  • Operators
  • Trucks
    • DAF
    • Fuso
    • Freightliner
    • Hino
    • International
    • Isuzu
    • Iveco
    • Kenworth
    • MAN
    • Mack
    • Mercedes Benz
    • Scania
    • TIC
    • UD Trucks
    • Volvo
    • Western Star
No Results
View All Results
Home Industry Issues

Living With the Rebound Effect

by Tim Giles
October 3, 2024
in Industry Issues
A A
Living With the Rebound Effect

Image: Prime Creative Media

Share on FacebookShare on Twitter

The transition across to zero carbon road transport is going to throw up a number of issues along the way, and one aspect is likely to be around the trucking industry living with the rebound effect.

The effects of decarbonisation of the trucking industry are going to ripple through the entire supply chain and radically change the way the freight industry works. The changes are not going be the simple transfer of the energy used to drive the vehicles changing from diesel to electricity, hydrogen or hydrogenated vegetable oil, the effects will run on.

Hadi Ghaderi, Professor of Logistics and Supply Chain Management at Swinburne Business School presented his thinking around these issues at the Victorian Transport Association’s Alternative Fuel Summit. He’s an associate professor of  logistics and supply chain management at Swinburne Business School.

Hadi works in the field of supply chain optimisation, as well as being part of projects in the field of supply chain digitalisation and decarbonisation for a range of industry and government clients, particularly those related to freight transport.

Hadi describes decarbonisation as the most complex challenge the freight industry is facing. He has been concentrating on some of the lesser known implications of the large uptake of zero emission vehicles.

“The rebound effect is a phenomenon that actually came originally from the energy market, but it has very important implications for freight transport,” said Hadi.

“In order to solve the net zero problem, we need joint collaborative work between both the freight and energy industries. In the last five to 10 years we have been seeing great results in the development of zero emission technologies.

“These technologies provide significant benefits to address our sustainability challenge. At the same time, we have seen a significant reduction in the cost of battery electric vehicles and other technologies as well. We’re also seeing an increase in internal combustion energy prices due to supply chain shortages and other challenges.

“It’s quite clear that the total cost of ownership of low and zero emission vehicles is reducing significantly. In some European countries, depending on the cost of energy, we have already seen that electric vans and light duty vehicles are cheaper to operate when compared to internal combustion powered ones.”

This situation brings great opportunities but also challenges and complexities as well. One of those is the rebound effect, in which consumption increases as a result of actions which increase efficiency and reduce consumer costs. The analogy here is the buyer of a new electric car which costs less to run than the petrol car will tend to drive more kilometres each week.

“What does this mean for the freight sector?” asked Hadi.

“Over the last 40 to 50 years the Australian freight task has grown by almost four times. And when we look at this in comparison to the growth in freight rates, we have seen the cost of freight has reduced over the last five decades. This is due to a reduction in transport costs, and an increase in freight activities.

“It’s quite clear if the total costs decrease, you can drive more and you can have an expanded distribution network. We now face 77 per cent projected growth in road freight between 2020 and 2050. Increased efficiency is a contributor to this growth in transport transport activity.

“This is one of the direct effects, higher efficiency, lower costs moving freight, which is not a bad thing necessarily, but it does bring challenges to infrastructure and other aspects of the network.”

 

Tags: alt-powerVTA Alternative Fuel SummitZero Emissions
View trucks for sale and transform your freight operations.
Premium Ad
27

$140,000

2012 KENWORTH T609

  • » Listing Type: Used
  • » Class: Prime Mover
  • » With Work Available: No
  • » Power - hp: 580
  • » Kms: 601,724
  • » Stock Number: D594
Location marker The shape of a location marker

Geelong, VIC

03 9998 4746
MORE DETAILS
Premium Ad
21

$139,990

2020 MERCEDES-BENZ ACTROS 2663

  • » Listing Type: Used
  • » Class: Prime Mover
  • » Power - hp: 630
  • » Kms: 798,000
  • » Stock Number: T612652
Location marker The shape of a location marker

Somerton, VIC

03 8373 7112
MORE DETAILS
Premium Ad
14

$66,000

2005 KENWORTH T404 T404 SAR

  • » Listing Type: Used
  • » Class: Prime Mover
  • » Drive: 6x4
  • » Kms: 338,058
  • » Stock Number: 2005KENWORTHT404SAR11102024
Location marker The shape of a location marker

Coopers Plains, QLD

07 3073 8127
MORE DETAILS
Premium Ad
24

$99,000

2011 WESTERN STAR 4864 F 4800 FX

  • » Listing Type: Used
  • » Class: Prime Mover
  • » Drive: 6x4
  • » Kms: 441,776
  • » Stock Number: 2011WESTERNSTAR4800SERVICE29082024
Location marker The shape of a location marker

Coopers Plains, QLD

07 3073 8127
MORE DETAILS
Premium Ad
27

$93,500

2018 MERCEDES-BENZ ACTROS 2658 ACTROS 2658

  • » Listing Type: Used
  • » Class: Prime Mover
  • » Power - kW: 433
  • » Drive: 6x4
  • » Kms: 900,400
  • » Stock Number: 2018BENZACROS2658PMRED23062025
Location marker The shape of a location marker

Coopers Plains, QLD

07 3073 8127
MORE DETAILS
Premium Ad
26

$55,000

2015 MACK GRANITE GRANITE

  • » Listing Type: Used
  • » Class: Prime Mover
  • » Power - kW: 324
  • » Drive: 6x4
  • » Kms: 1,244,541
  • » Stock Number: 2015MACKGRANITELOWLINEBUNK23052025
Location marker The shape of a location marker

Coopers Plains, QLD

07 3073 8127
MORE DETAILS
Premium Ad
24

$55,000

2012 KENWORTH K200 K200

  • » Listing Type: Used
  • » Class: Prime Mover
  • » Power - kW: 410
  • » Drive: 6x4
  • » Kms: 185,757
  • » Stock Number: 2012KENWORTHK200PRIMEMOVER23062025
Location marker The shape of a location marker

Coopers Plains, QLD

07 3073 8127
MORE DETAILS
Premium Ad
23

$99,000

2009 KENWORTH T388 T388

  • » Listing Type: Used
  • » Class: Prime Mover
  • » Power - kW: 336
  • » Drive: 6x4
  • » Kms: 356,010
  • » Stock Number: 2009KENWORTHT388TIPPER20062025
Location marker The shape of a location marker

Coopers Plains, QLD

07 3073 8127
MORE DETAILS
Premium Ad
25

$55,000

2012 VOLVO FH16 FH16-600

  • » Listing Type: Used
  • » Class: Prime Mover
  • » Power - kW: 447
  • » Drive: 6x4
  • » Kms: 1,669,579
  • » Stock Number: 2012VOLVOFH16131TON09072012
Location marker The shape of a location marker

Coopers Plains, QLD

07 3073 8127
MORE DETAILS
Premium Ad
32

$236,500

2016 WESTERN STAR 4964 FXC 4900 FXC

  • » Listing Type: Used
  • » Class: Prime Mover
  • » Power - kW: 410
  • » Drive: 6x4
  • » Kms: 345,399
  • » Stock Number: 2016WESTERNSTAR4900FXCGREEN30062025
Location marker The shape of a location marker

Coopers Plains, QLD

07 3073 8127
MORE DETAILS
Premium Ad
17

$49

2011 KENWORTH T659 T659

  • » Listing Type: Used
  • » Class: Prime Mover
  • » Drive: 6x4
  • » Kms: 750,000
  • » Stock Number: 2011KENWORTHT659DAYCAB14032025
Location marker The shape of a location marker

Coopers Plains, QLD

07 3073 8127
MORE DETAILS
Premium Ad
6
Private Advertiser

$126,500

2006 KENWORTH T350

  • » Listing Type: Used
  • » Class: Tipper
  • » With Work Available: No
  • » Power - hp: 300
  • » Drive: 8x4
  • » Kms: 479,700
Location marker The shape of a location marker

Toowoomba, QLD

**** *** 618
MORE DETAILS

Related Posts

Licence

Industry calls to follow SA licence reforms

by Alex Catalano
July 11, 2025

The Australian Trucking Association says the transport industry is rallying behind the push for every state to follow South Australia’s...

Hydrogen

Hydrogen in long haul transport

by Alex Catalano
July 10, 2025

Long haul transport has been identified as one of the most prospective hydrogen demand sectors. The New South Wales Hydrogen...

Images: Transurban

Gazing into the road freight crystal ball

by Alex Catalano
July 10, 2025

You don’t need us to tell you, and we’re sure you’re seeing it with your own eyes – the way...

Join our newsletter

View our privacy policy, collection notice and terms and conditions to understand how we use your personal information.
PowerTorque is Australia’s premier truck and trailer magazine. Renowned for its extensive feature articles and bold editorial, PowerTorque was established in 2001. PowerTorque is uniquely positioned in the truck industry as a bold and brave voice showcasing the latest technology and raising issues that are important for drivers, owner operators, fleets and the industry as a whole.

Subscribe to our newsletter

View our privacy policy, collection notice and terms and conditions to understand how we use your personal information.

About Powertorque

  • About
  • Advertise
  • Latest Magazine
  • Subscribe
  • Contact
  • Privacy Policy
  • Privacy Collection Notice
  • Terms & Conditions

Popular Topics

  • News
  • Industry Issues
  • Opinion
  • Showcase
  • Video
  • Operators
  • Trucks

Our TraderAds Network

  • Arbor Age
  • Australian Car Mechanic
  • Australian Mining
  • Australian Resources & Investment
  • Big Rigs
  • Bulk Handling Review
  • Bus News
  • Cranes & Lifting
  • Earthmoving Equipment Magazine
  • EcoGeneration
  • Energy Today
  • Food & Beverage
  • Fully Loaded
  • Global Trailer
  • Inside Construction
  • Inside Waste
  • Inside Water
  • Landscape Contractor Magazine
  • Manufacturers' Monthly
  • MHD Supply Chain
  • National Collision Repairer
  • OwnerDriver
  • Power Torque
  • Prime Mover Magazine
  • Quarry
  • Roads Online
  • Rail Express
  • Safe To Work
  • The Australian Pipeliner
  • Trade Earthmovers
  • Trade Farm Machinery
  • Trade Plant Equipment
  • Trade Trucks
  • Trade Unique Cars
  • Tradie Magazine
  • Trailer Magazine
  • Trenchless Australasia
  • Waste Management Review

© 2025 All Rights Reserved. All content published on this site is the property of Prime Creative Media. Unauthorised reproduction is prohibited

No Results
View All Results
NEWSLETTER
SUBSCRIBE
MARKETPLACE
  • News
  • Opinion
  • Showcase
  • Video
  • Operators
  • Trucks
    • DAF
    • Fuso
    • Freightliner
    • Hino
    • International
    • Isuzu
    • Iveco
    • Kenworth
    • MAN
    • Mack
    • Mercedes Benz
    • Scania
    • TIC
    • UD Trucks
    • Volvo
    • Western Star
  • List Stock
  • About
  • Advertise
  • Subscribe
  • Contact

© 2025 All Rights Reserved. All content published on this site is the property of Prime Creative Media. Unauthorised reproduction is prohibited

  1. Australian Truck Radio Listen Live