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Link Curiosity With Toll

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Toll Group has unveiled a refreshed brand direction including a new brand campaign, which seems to link curiosity with Toll, two words which one wouldn’t normally associate with a global logistics operation.

The Toll relaunch website explains the thinking in this way, “Curiosity means we ask questions, seek out answers and solve the toughest problems in the most creative ways possible.  Our curious mindset inspires us to see the world from the perspective of our customers.

“Because when we can better understand their unique business needs, we can then tailor the solutions they need to help them be their very best.  And it’s this spirit that drives us to deliver on our promises today, while creating solutions for tomorrow.”

This video, Curiosity in Motion, is said to capture how the company delivers value for businesses in an era of disruption and rapid change in supply chains.

“Throughout Toll’s 130-year history, curiosity has been at the heart of our brand and the way we work,” said Zed Ivankovic, Toll Chief Corporate Affairs and Marketing Officer. “Our new brand and campaign highlights how we at Toll push beyond the status quo to find new and better ways to deliver value for our customers.”

The campaign is said to be informed by both external and internal research, the campaign creative ‘Think outside the box’ centres on how Toll makes an impact for customers in an era of change and disruption. 

We are told, the three creative variations show how Toll is creating solutions across three big supply chain areas: fast eCommerce logistics, supply chain visibility, and simplifying complex shipping.

“At Toll, we know our brand and we understand the power of great ideas and creativity in the ever-changing supply chain sector. With our new brand identity and campaign, our people play a starring role, bringing their curiosity and spirit of progress to life with curiosity in motion,” said Ivankovic.

The campaign will run across social media in markets covering Australia, Asia, and Europe.

The brand refresh and campaign is expected to support brand awareness and repositioning as Toll expands across Australia, Asia and the US markets with A$1.2 billion of investments planned over the next four years.

For more information, visit: www.curiosity.tollgroup.com

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