Isuzu announces newest director

Isuzu Australia has “doubled down” on its support for customer-facing business with the appointment of Ben Lasry to the role of IAL Directory.

Ben will take on the leadership role in addition to his responsibilities as Chief of Sales and Aftersales and is the latest in a string of appointments over the last six months as Isuzu prepares to launch its new truck range in Australia later this year.

He says everything is now ramping up to the release of the first new Isuzu truck range in Australia for over a decade.

“It’s an exciting time to be with Isuzu as we look to roll out all-new products on the Australian truck market,” Ben says.

“It’s a huge undertaking and there will be some challenges, but through the work we’ve done internally we’re in a strong position as a business to truly engage with consumers and put forward a compelling case of value, reliability and support.

“One lesson I’ve learnt since coming across to Isuzu is they don’t do things in halves.

“We’ll continue to deliver the very best solution for our customers – it’s at the core of our thinking at every turn.

“I’m humbled by the appointment and look forward to further entrenching Isuzu Trucks as the road transport partners Australian trust to deliver real outcomes.”

Ben’s appointment to Director is the latest elevation of his almost five-year career with Isuzu, where he started as Head of Network Development in 2020.

Prior to crossing to the manufacturer, he spent almost 20 years in a variety of roles at GM Holden.

IAL Director and Chief Operating Officer Andrew Harbison says Ben’s appointment comes at a crucial time for the brand.

“Ben and his team have worked hard in recent years to continue to evolve, strengthen and grow partnerships across our national dealer network, and he’s been extremely effective since joining us in 2020,” Andrew says.

“Collectively, IAL has completed a mountain of work to ensure the right infrastructure, processes and, importantly, people are in place to continue to deliver on customer demand.

“As many are aware, Australia’s road freight task is projected to grow at unprecedented levels out to 2050, and as both an industry and a leading OEM, we must be prepared for those challenges.

“Within IAL at least, Ben’s expanded role, backed by the expertise he brings to bear, will ensure we’re well placed to respond to need and continue to grow as an organisation.”