Into the Brave New World With Isuzu

into the brave new world with Isuzu

In a new move this week, it is clear we are heading into the technological future, into the brave new world with Isuzu. Responding to the unprecedented rate of technological change within the global and domestic transport sectors, Isuzu has announced the creation of an Innovation business unit.

The new business unit will be responsible for Isuzu’s transformation in the face of the four fundamental shifts it sees as disrupting the transport sector; Connected, Autonomous, Shared and Electric trucks, referred to as ‘CASE’ .

The announcement comes as Isuzu Motors Japan recently revealed new global initiatives with the establishment of a strategic alliance with Volvo Group and a technology sharing arrangement with Honda Research and Development to jointly undertake research on heavy trucks using FCEV (Fuel Cell Electric Vehicle) technology. 

The Australian Innovation business unit will be led by Grant Cooper, who was recently appointed to the newly created position of Head of Innovation. Already a part of the Isuzu team for the past three years, Grant has a background in strategy consulting working with a range of organisations to solve complex problems and deliver growth through customer-led innovation.

According to Isuzu, Grant brings with him a skill set to address the transport industry’s shifting foundation, having started his career in design and more recently completing an MBA at Melbourne Business School.


into the brave new world with Isuzu

“Innovation is at the core of what we do at IAL, and for many years now we’ve demonstrated a constant hunger to evolve and push the boundaries with our offering,” said Andrew Harbison, Isuzu Director and Chief Operating Officer. “In the face of the industry’s CASE shift, it’s essential that we’re addressing customer’s real needs and satisfying those needs with products and services that are ‘fit for purpose’.

“We don’t see merit in hastily introducing technologies that confuse or hinder a customer’s ability to get the job done, a pattern we’re seeing increasingly in the marketplace.”

The new business unit will look at all elements of the impact of CASE across the Isuzu organisation from core products through to after-sales opportunities and services.

“When it comes to Connectivity, Isuzu must be flexible enough to serve our customers with the right data, in the right place at the right time to meet their specific business needs,” said Grant. “A seamless user experience is key to achieving this. Likewise, work continues apace with alternate powertrain technologies and, as we see it, all developments across product segments and customer applications share a common aim.

“It’s about ensuring that we have the right product/application fit and that it makes economic sense for our customers; the recent technology partnership announcements along with existing initiatives within our global network gives us strong arsenal to achieve this.”


into the brave new world with Isuzu