Ingenuity, Innovation and IWD

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Here is a video which celebrated ingenuity, innovation and IWD (international Women’s Day) which is this week. In the video, a selection of technologies vital to life on the road for truck drivers are shown to have been invented by women.

In 2021, the Australian trucking Association reckons there are more women in transport than ever before. While there are clear benefits and many success stories, the ATA says there is plenty more to be done to achieve gender parity and grow the female workforce.

“The trucking industry is full of amazing people and plays such a critical role in the lives of all Australians. It’s time we are recognised as a workplace of choice, and a workplace that is supportive of all people – no matter their gender,” said Emily Mills ATA Communications Manager.“On an individual level, it can be as simple as having a real conversation. The power of encouragement, mentorship and being a role model to others cannot be underestimated.

“For businesses, it’s important to connect with your team to understand their needs and challenges. You can also look to identify what unconscious bias or barriers may exist and are potentially stopping new talent from joining you.

“And as for industry change, it is the role of the Australian Trucking Association and our members to foster strong leaders through programs like Driving Change and advocate on behalf of industry to ensure the right legislation and policies are in place to support our ambition. bDriving change is not something that should be seen as scary or ‘too hard.’ It is something that is genuinely exciting and will have a lasting impact if you ‘Choose to Challenge’.”

Of all transport workers, 26.4 per cent are women, primarily in administration roles, with 3 per cent in the driver workforce.

ingenuity, innovation and IWD