Freightliner Trucks’ new Cascadia® model recently won two 2017 Automotive Brand Contest awards – one for Exterior Volume Brand, the other for Interior Volume Brand. The Exterior Volume Brand award recognises design in all vehicle classes, while the Interior Volume Brand focuses on features such as cockpits, instruments, airbags, paneling, seats, colour and trim.
Hosted by the prestigious German Design Council, the Automotive Brand Contest is an international programme that honours outstanding product and communication design and focuses on the importance of brand and brand design in the automotive industry. Independent experts with industry experience representing media, design, brand communication and universities serve as the selection jury.
Comments from the selection jury include: “The new Cascadia features clean lines and rigorously defined forms that lend it to a contemporary, powerful look. The exterior impression is confirmed in the modern, ergonomically designed driver’s cabin, giving the driver a holistically positive feeling of reliability, safety and driving comfort.”
With more than 260 member companies, the German Design Council is one of the world’s leading centres for communication and brand management in the field of design. Founded in 1953 to strengthen design competence in German industry, its primary goal is to show how strategic use of design can increase brand value.