Dana and Eaton end association

Dana Holding Corporation and Eaton Corporation have jointly announced the cessation of their marketing relationship by the middle of 2012.

Eaton says it will continue to provide field service and support for all Eaton and Dana products under the Roadranger brand through to the middle of 2012, after which Dana is expected to have systems in place to effectively service and support its customers independently.

“Going to market independently will afford Dana greater opportunity to communicate with customers directly and to better understand their needs,” said Mark Wallace, president of Dana’s on-highway driveline technologies business. “This closer, direct relationship with customers will, in turn, provide the foundation for innovation and technology in Dana’s core axle, driveshaft, wheel end and tyre management systems.”

According to Tim Sinden, president of Eaton’s truck operations inNorth America, “Eaton intends to continue operating the Roadranger marketing organisation as it has in the past, focused exclusively on serving its customers.”

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