DAF flagship wins Australian design award

The DAF XF105 prime mover has been recognised for its exceptional design at the 2012 Australian International Design Awards (AIDA). An expert panel of judges from Good Design Australia selected the XF105 as winner in the Automotive and Transport category.

Both Australian and internationally designed new products available for sale in Australia were eligible to enter the 2012 AIDA. In order to qualify as a finalist, the XF105 excelled in five key criteria for good design including form, function, quality, safety and sustainability. 

Good Design Australia presented the awards at Sydney’s glorious City Recital Hall, where representatives of the 105 finalists celebrated their nomination to contest in what’s described as Australia’s most prestigious and longest running design recognition program. 

The 2012 AIDA was spread across nine categories – Consumer, Automotive and Transport, Architectural and Interior, Business and Technology, Medical and Scientific, Housing and Building, Heavy Machinery, Sport and Leisure and Service Design.

The XF105 shone amongst the12 other well regarded finalists within the automotive and transport category including the Range Rover Evoque, Jaguar XFR, Audi Q3, Hyundai i40 and Mazda CX-5.

The judges praised the XF105 designers for ‘the thought that has gone into cab ergonomics, comfort and refinement’.

Neil Willox, marketing manager of Paccar Australia, accepted the award on behalf of the DAF team.

“It’s gratifying for the DAF design team to be recognised by a highly respected independent panel of judges who, by the nature of their roles, are exposed to some of the best designed products in the world,” Willox said.

“The judges seek excellence and quality in design, so it’s a pleasing result for the DAF brand to have the XF105 held in such high regard.”

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