Century Yuasa’s automotive division has produced batteries in Australia since 1928. Their portfolio includes some of the most recognised battery brands and technically advanced products available in the marketplace. When many countries and overseas suppliers went into lockdown and imports stopped, Century was able to support Australia’s economy doing what they do best – making reliable and quality batteries.
The company is about to showcase this commitment, with a multimillion-dollar upgrade of factory equipment and a significant upgrade and expansion of their research and development team. This will enable Century to dramatically boost their plate production capability – and it’s the plates which are the most critical components of lead acid batteries.
Stu Stanners, General Manager Automotive Sales (Australia & New Zealand), said the investment would boost annual production capacity by almost 20% to 1.3 million batteries.
Century has a strong focus on innovation and technical excellence, and they were the first battery company in Australia to introduce polypropylene cases and lids. Still, the real watershed moment in Century’s success story occurred in the 1980s when they formed an international partnership and signed a technical agreement with Japan Storage Company and Yuasa.
“It was at this point we became Century Yuasa Batteries,” said Mr Stanners. “From there we started supplying to original equipment manufacturers such as Ford, General Motors, Nissan and Toyota. In the late 1980’s we entered New Zealand in the mid-1990’s we secured our position as the leading battery distributor in that market as well.
“We have over 8,000 customers in Australia and 3,000 in New Zealand and while a small percentage of products in the Century range are imported from Century Yuasa affiliated and approved suppliers, the majority of the more than two million units Century Yuasa sells every year are manufactured in the Queensland plant.”
With automotive manufacturing the lowest it has ever been in this country, Century is on a course to be the first manufacturer to achieve a “Century” in business.
Both Stanners and Anquetil say this is achievable with the support of a country that sticks by its mates.