Video

Last Mile Access

Last Mile Access

When the really big technology companies get involved with last mile access, you know things are going to change dramatically. The involvement of a global giant like Boeing tells us the technology and smarts are in place to radically change the world of the last mile of any delivery process.
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Truck of the Future?

Is this the truck of the future? Or is it the truck of the past? It is, in fact, a futuristic prototype truck which was built well over ten years ago. Read More
Extreme Truck Testing

Extreme Truck Testing

This week’s video brings us an excellent example of some extreme truck testing from the Czech Republic. This sees a 4×4 Tatra climbing up and over a seemingly impossible obstacle, designed to show off the off road performance of these all terrain trucks.
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Stuck In The Sand

Stuck In The Sand

Yet again in January YouTube is going to get full of videos of trucks stuck in the sand. It’s Dakar Rally time and the only globally televised truck race gets onto the TV and onto the web. Read More

Well Made, But Is It Well Targeted?

This latest information video from the National Heavy Vehicle Regulator (NHVR) is well made, but is it well targeted? There is a lot of information to get out there and a lot of stakeholders who need to get a handle on the new chain of responsibility rules, but how effective is this video and how much did it cost?
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Shout The Message

Shout The Message

Here we see a great safety advert from YouTube, it’s the right message but we need to shout the message from the rooftops, not make a well-meaning ad to be shown online. Transport for NSW have done a great job of making an incisive ad, which gets its point over in a smart and believable way. Will it get statewide TV exposure? Will there be funding to get this message out at any time other that 2am on a Tuesday morning, or as part of a PowerPoint presentation by a Transport for NSW representative.
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The Paradigm Shift

There is little doubt this dawn of the age of autonomous trucks represents the paradigm shift which will take trucking much further in the 21st century. The developments in recent years have seen quantum shift after quantum shift in what automated systems can do.
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Hype, Hype and More Hype

Hype, Hype and More Hype

The launch of the Tesla semi prime mover has been characterised by hype, hype and more hype, with a series of leaks building up anticipation before the launch. Here is the moment the truck was finally unveiled in front a bunch of baying fans and assembled journalists, most of whom do not know one end of a truck from another.
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Patience is a Virtue at Linfox

It’s such a simple message but well worth saying over and over, yes, patience is a virtue at Linfox. The message, which needs to be heard by the whole industry and which this video hits again and again, is to take your time. It isn’t a race, there is no prize for coming in first. Number one, we need drivers to understand the most important thing about their job is for the freight to get there without anyone getting hurt. Easier said than done, because a lot of the messaging that comes from other sources is telling them to get a move on.
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Lessons In Load Restraint

Here is a series of mishaps on the road from people who need lessons in load restraint. They either don’t know about, or don’t care about good load restraint. One of the first things to note is how few of those involved were trucks. Both instances involving trucks look like they are the result of sheer laziness.
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