In a earnings call for the Penske Automotive Group at the end of the first quarter, the management group of the multinational automotive company took questions from analysts on the results so far and plans for the future. Read more
Talking to an audience of analysts and journos at the earnings call for the Penske Automotive Group in the USA, this week, the company’s Chairman of the Board and CEO, Roger Penske talked about the company’s move into Australia after the purchase of the of Transpacific’s Commercial Vehicle Group, which imports and sells the Western Star, MAN and Dennis Eagle brands in Australia. The organisation is now known as Penske Commercial Vehicles. Read more
The new look and feel from Western Star is all about ‘Serious Trucks’. Star’s latest video uses the new strap line on this video featuring the 4700 truck released last year. It can be found in the ‘Serious Video’ page on the Western Star website.
The video features computer generated images of the truck being put together piece by piece. Presumably, this is to demonstrate the custom building possibilities for truck buyers. Although there are many stock trucks coming down the production line in Portland, Oregon, it is possible to specify a high degree of custom equipment on a truck going down the line.
Western Star is set to display a stunningly customised 4900EX Lo Max aptly named ‘Wanted’ at this year’s International Truck, Trailer & Equipment Show (ITTES). The show will be held on three days from March 15 to 17 at the Melbourne showgrounds at Ascot Vale.
‘Wanted’ was created by a team of custom design specialists in the US for last year’s Mid America truck show using the ‘Wild West’ theme for inspiration.
Seemingly no amount of customisation was deemed too outlandish. For instance, never mind a leather interior, this beast has the hide on the outside with fishnet-finish leather wrapped fuel tanks masquerading as saddle bags, complete with buckles and straps, along with studded leather-clad side steps, toolboxes and 22-inch deep front bumper. Taking pride of place in the bumper’s centre is a massive cog shaped ‘belt buckle’ featuring the Western Star logo.
Highlighting the immaculate custom paint job are intricate scrollwork designs etched into polished metal components including wheel rims, air cleaner cans, muffler heat shields, roof-mounted air deflector sides and rear mudguard embellishment strips.
Completing the exterior picture is a matching pair of unique ‘double-barrel’ exhaust stacks, pointing skyward as though poised to fire a volley of warning shots.
The ‘Wanted’ truck’s cab interior, which has not been altered from factory specs, showcases Western Star’s new interior featuring all-new timber cabinets and table, as well as ‘prairie tan’ coloured upholstery, dashboard and door trims.
Typically, Western Star’s show trucks are pre-purchased by a dealer or customer, who takes possession after the truck has been on show. However, due to its immense popularity, Western Star has held onto ‘Wanted’ longer than usual to allow show-goers across the globe the opportunity to see this sensational Star in the flesh.
The company stresses that ‘Wanted’ was built expressly as a show truck and the Lo Max model is not available in Australia.