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International

THE TIES THAT BIND | Feature – TRATON Group and Navistar International move closer together

TRATON Group and Navistar International move closer together The return of the International brand has followed an on-again/off-again/on-again relationship between Navistar International and IVECO Trucks Australia that significantly damaged the brand reputation. A company restructure in 2010 resulted in the sudden departure of the previous executive team of Daniel Ustian and Dee Kapur, subsequently replaced by ex-General Motors executive Troy ...

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BRAND LOYALTY | Truck Review – IVECO & International

International and IVECO make strong relationships that last the test of time. The Eagle has well and truly landed as far as Edwards Transport in Tasmania is concerned. As the owner and founder of the company, Dean Edwards has owned four International Eagles since 2005 with his most recent being a 9200 model that remains in the fleet today and ...

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THE INTERNATIONAL FOCUS | Truck Review – International ProStar

ProStar wins another convert for Killmore Plant Services.  It’s always interesting to see the effect of major advertising campaigns versus the advantages of word of mouth recommendations. Harping back to the age-old question of what works in advertising and what doesn’t, we can recall one marketing person stating that 50 percent worked well, and 50 percent achieved nothing. The problem ...

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PROSTAR PERFECT | COMPANY PROFILE-Internationals are back on track with Booyal Quarries

Internationals are back on track with Booyal Quarries There’s something rather nostalgic about thinking back to when you were first allowed to ‘drive’ a vehicle. For Booyal Quarries owner Bruce Evans, that experience was at the age of eight, at the controls of his father’s International Harvester bulldozer. Bruce eventually graduated from the ‘dozer to drive his first truck, an ...

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Brand Building | TRUCK REVIEW – ProStar

Can International rebuild its brand in the face of stiff European and American competition? – Words by Brenton O’Connor Following our earlier evaluation of the ProStar in day-cabin version, configured as a rigid tipper and dog trailer application, PowerTorque is back behind the wheel of a sleeper-cabin version, putting it through its paces on a B-double run from Sydney to ...

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Groundhog Day- Return of International Truck Brand | TRANSPORT NEWS

The return of the International Truck brand reignites the relationship with the Australian operator.  It’s been no secret that the International brand was going to be relaunched in Australia, with plenty of talk and publicity around the introduction of the International ProStar to the local market. It was over two years ago when the ProStar made its public debut in ...

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The International Focus

Navistar changes its emphasis to promote the International brand as the company gradually improves its performance – Chris Mullett reports from the Mid America Truck Show (MATS) in Louisville, Kentucky From all accounts, Navistar is very much back on the road towards recovery. Under the guidance of ex-General Motors executive Troy Clarke, the current management team has spearheaded a major ...

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Mexican Wave

Dave Whyte heads to Mexico and the Escobedo plant operated by Navistar The increasing popularity of CAT Trucks in Australia, and the renaming of the local office to Navistar Auspac, has raised a few eyebrows, and a few questions around what is behind the rebranding. It has also tweaked a lot of people’s interest in regard to Navistar itself. On ...

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Cat Stretch

What lies ahead for the future of Navistar and CAT Trucks – Dave Whyte provides an overview. The history of Cat Trucks in Australia is an interesting one. Having enjoyed a very strong following from a band of loyal Cat operators the withdrawal from the Australian on-highway engine market was sudden, leaving many of its traditional customers frustrated that the ...

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A New Star for the International Group

Stand by for some serious lessons in style as Navistar reforms its products to present a unified design. Words and images by Chris Mullett It has to be six or seven years ago, that, while flying out to Louisville for one of the earlier trucking expos, I was fortunate to sit next to an American on the plane who liked ...

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