The Nikola Tre is a zero-emission heavy duty truck aimed at markets outside of North America. Manufactured by Iveco in Europe, the truck uses a choice of two Nikola zero-emission drivelines, originally developed for the company’s electric trucks for the US market. Diesel News’ European Correspondent, Will Shiers, has seen the truck in the metal and assesses its viability. Read more
At the beginning of the 21st century, Freightliner was an inward looking organisation and only beginning to become aware of the global implications of the development of the Daimler Group. Read more
A grocery wholesaler in Norway is running Cummins fuel cell power in Scania trucks in an evaluation project to test the technology’s viability in longer range road transport. While electric power may prove to be the eventual solution in short range trucks, the fuel cell is fast becoming the favourite to provide a low carbon alternative to diesel in long range trucking. Read more
Prime Creative Media offers this advice on how to use case studies in a B2B marketing strategy.
In the midst of the Coronavirus crisis, print and digital marketing has never been more important in driving sales. Prime Creative Media continues its Engine Room series, offering this advice on how to best use case studies in a B2B marketing campaign.
Case studies are the ideal way to explain how your products or services work and the positive impact they can have on a business, by having your clients do the talking for you. It’s that all important social proof, showing prospects that working with you could improve their business too. It’s a win-win because it also gives your clients exposure.
In our experience, working with thousands of companies in Australia, case studies should form a key component of any B2B marketing strategy.
Download the complimentary guide below on the four steps to creating a successful case study.
We outline the two key drivers marketers should focus on in aligning their digital strategy in the face of the Coronavirus crisis.
By Zelda Tupicoff, COO, Prime Creative Media
There is a kind of truck that those working with the farming community in rural areas are looking for, a truck where the truck maker is getting the basics right. This is the successor to the trucks which dominated rural transport in the past, the International, AEC, Bedford, Leyland and all of the other post-war trucks now commonly seen in the countless vintage truck events around the nation. Read more
Amazon made a decision to purchase 100,000 Rivian electric delivery vans for last-mile operations, and the most remarkable thing about this amazing order is that the vans currently do not even exist. Diesel News’ US Correspondent, Steve Sturgess, investigates. Read more
An announcement from Volvo Group and Daimler Truck sees two of the biggest truck makers in the world joining forces and getting really serious about fuel cell trucks. The two global giants are forming a joint venture for large-scale production of fuel cells with the aim of having heavy duty fuel cell trucks on the road in just over five years time.
There has been plenty of hype in the media about the potential of electric trucks, but Diesel News went to see and drive a practical electric truck. It may not have all of the high-end super-high-tech of the the highly publicised trucks like Tesla or Nikola, but it does have some runs on the board. Read more
Diesel News has a look at staying safe with the Freightpack. The truck is based on the F Series and sees a number of models available with bodies from 10 pallets up to 14 pallets. Read more