Bridgestone has announced the launch of its next generation flagship steer tyre for truck, bus and coach application, the R154.
The launch of the R154 is the first of several significant launches for Bridgestone commercial products over the next two years as the company revitalises its TBR range.
Bridgestone’s R154 is the successor to the market leading R150, and will also serve as the replacement of the long-lasting R156 after proving its durability though real-world local testing. The company claims the new tyre has shown an advantage of 18-32 per cent over its predecessors, depending on the application.
According to Bridgestone Australia’s Sales Director, Heath Barclay, the introduction of the R154 is a significant step forward and its results surpassed expectations.
“The introduction of the Bridgestone R154 allows us to simplify our Bridgestone steer tyre range without compromising on characteristics our R150 and R156 customers are accustomed to, and show even greater value through our longest lasting steer tyre ever,” Mr Barclay said.
The focus of R154’s development was a strong, durable construction, improved worn appearance over its predecessors, and handling and comfort.
Group Technical Field Services Manager, Garth Middleton, says that Australian customer feedback drove the technical requirements for R154.
The Bridgestone R154 utilises a newly designed pattern which reduces the occurrence of rib tears and cutting/chipping in regional and on/off road applications. Optimisation of the top and base tread compound layers and improvements to irregular wear have also reduced base tread compound exposure incidents significantly.
The pattern design of the R154, base tread compound, and construction has led to better worn appearance over the predecessor products, maximising the life of the tyre through a significant reduction in shoulder edge wear and base tread compound exposure. The sturdy construction means R154 is also suitable for retreading multiple times.
The optimised crown shape enhances handling characteristics, as well as deliver a more comfortable ride at the recommended pressure. As a result, the R154 eliminates the temptation to underinflate steer tyres and compromise wear life.