The Automotive Aftermarket division of Schaeffler has redefined its visual presence in stores with clearer identification on the packaging of its spare parts and repair solutions.
Schaeffler packaging now features large, high-quality and photo-realistic pictures of individual products and complete repair solutions on the outside of its boxes. Also identifying each brand is a colour banding, with LuK in its typical yellow, the INA brand in green and FAG in red. The product name on each package is in ten languages as well.
In accordance with its sustainability strategy “Responsibility for tomorrow,” Schaeffler chose the materials and manufacturing of the new packaging with a focus on high environmental standards. All packages are easy to dispose of and recycle.