Powertorque Workshop, Tyres

A Longer Lasting Steer Tyre

a longer lasting steer tyre

Bridgestone has  released what it claims to be a longer lasting steer tyre with the launch of its next generation steer tyre, the R154. This is the first of several launches for Bridgestone commercial products over the next two years as the company renews its TBR range.

Bridgestone’s R154 is the successor to the R150, and will also serve as the replacement of the R156 after demonstrating its durability though real-world local testing. According to Bridgestone, the new tyre has shown an advantage of 18 to 32 per cent over its predecessors, depending on the application.

According to Bridgestone Australia’s Sales Director, Heath Barclay, the introduction of the R154 is a significant step forward and its results surpassed expectations.

“The introduction of the Bridgestone R154 allows us to simplify our Bridgestone steer tyre range without compromising on characteristics our R150 and R156 customers are accustomed to, and show even greater value through our longest lasting steer tyre ever,” said Barclay. “R150 and R156 were the obvious benchmarks for the new R154, but we had other ambitious targets in place which have been surpassed in the development of the new tyre.

“We’re certain that the R154 will prove to be the ideal choice for steer applications for linehaul applications, coaches and also be suitable for medium on/off road duties and metropolitan truck and bus fitments.”


a longer lasting steer tyre

The R154, was fully tested by the Bridgestone Australia and New Zealand Technical Field Services team, ensuring it meets the necessary criteria for our local market.

The Bridgestone R154 utilises a newly designed pattern which reduces the occurrence of rib tears and cutting/chipping in regional and on/off road applications. Optimisation of the top and base tread compound layers and improvements to irregular wear have also reduced base tread compound exposure incidents significantly.

The pattern design of the R154, base tread compound, and construction has led to better worn appearance over the predecessor products, maximising the life of the tyre through a significant reduction in shoulder edge wear and base tread compound exposure. The sturdy construction means R154 is also suitable for retreading multiple times.

The aim of the development process had been to make the R154 come with a strong, durable construction, improved worn appearance over its predecessors, and handling and comfort.

The optimised crown shape is said to enhance handling characteristics, as well as delivering a more comfortable ride at the recommended pressure. As a result, the R154 eliminates the temptation to under-inflate steer tyres and compromise wear life.


a longer lasting steer tyre



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