Isuzu Trucks has extended its reign atop the Australian truck market sales charts achieving its 24th consecutive year of total market leadership following strong 2012 sales results.
According to official T-mark industry reports, Isuzu finished the year with a total of 7,190 truck sales, surpassing last year’s sales of 6,617 units.
This result provided the brand with 23.4 per cent market share, almost 10 per cent clear of its closest rival, who trailed with 13.7 per cent for a total of 4,216 units.
As well as taking out overall sales honours, Isuzu continued to dominate the light market with 37.3 per cent share for a total of 3,367 units while extending its medium market leadership with 42.9 per cent share and 2,883 units.
In the heavy market, Isuzu finished a creditable fifth with 8.3 per cent share, a standing that is expected to improve this year following the recent introduction of its
heavy duty FY Series 8×4 range.
Isuzu Australia Limited (IAL) Director and Chief Operating Officer, Phil Taylor, said Isuzu trucks remained a popular choice for new and existing truck buyers across the country.
“We’d like to thank our loyal truck customers for their continued support in helping us achieve these excellent sales results,” Mr Taylor said.
“The customer is at the forefront of everything we do and we focus on providing them with a truck line-up and associated support services that will closely meet their requirements, whether they are a small retail customer right through to a large corporate fleet.”
Mr Taylor said he expected truck sales to further improve in the next 12 months in line with the economy.
“The total truck market should again experience modest improvements in 2013,” he said.
“The heavy duty market was strong in 2012 and will likely continue in that manner this year – with our new heavy duty FY Series 8×4 range, we are confident of taking advantage of this in 2013.”