TRUCK of the YEAR

    The total change that has flowed through the IVECO

 Trucks Australia and the International Trucks Australia

 divisions from a marketing perspective has been well

 catalogued in PowerTorque. And as the International

 brand heads for a new direction for its representation

 through Caterpillar dealerships our own market is

 eagerly awaiting the emergence of the CAT branded

 trucks and following additional vehicles that will retain

 the International  identification.

But our focus today is on what lies ahead for the Australian operator that wants to blend the best of North American know-how with the recognised sophistication of a European-designed truck range. 

The truck range we’re talking about here of course is the IVECO Powerstar ISX.

IVECO Trucks Australia wins the 2010 PowerTorque Technology and Innovation Award for bringing the Powerstar ISX to the Australian market.